The Clash 1982 Tour

A few days before I started The Clash Tour I reflected on how the last twelve months had been a whirl wind. I couldn't believe I was going to be running my very own tour. Over the last year I had watched and learned from all the people I was surrounded by and now I felt so ready. From that point on I was as serious as a heart attack about achieving my goal of being the best at my job. Like clock work, I had manifested into a proficient concert merchandiser as I sharpened my people skills while dealing with the band's management pertaining to concert merchandise. After that couple month journey I was golden running my own show and I saw nothing but a bright future. I soon found out as the lead person; you're so busy, that you have little time for anything but your job and the perks of it!

The first leg of the Combat Rock Tour was set at a brake neck pace compared to any previous tour I'd done. Just like U2, The Clash was driving two station wagons, one for the band and the other for the crew. We'd do a few shows in a row and then have some really long overnight drives which extended into the next day, week after week.

Everywhere we played the merchandise sold like I'd never seen and Guy was flying in and out of gigs, grabbing money left and right. As I've mentioned in my book concert merchandise can be a monster money maker and The Clash fit the bill. Almost every night we sold stacks of Clash shirts to all those loyal fans.

 Two blogs ago I remarked that when I first met U2 they didn't reek of super stardom, but, The Clash sure did. In particular, Joe Stummer's supreme arrogance said ROCK STAR with an attitude everywhere he went! Joe never veered to the left or right of that aura, and out of all the rock outfits I'd worked for he was the real deal. When he walked into a room full of individuals he owned it. People were mesmerized by his presence. One night that rings out, was in Austin, Texas while hanging around the hotel's bar with the band and crew. The collective conversation was about the next day's video shoot for the song Rock the Casbah. It was cool to watch Joe express his point of view in a very artistic way to the video's director and get his message across.

Back to concert merchandise, it's a huge instant cash generator and bands are not so quick in sharing the profits that are created. I know from being on the road that groups like the Ramones would not include new members in any of the merchandise royalties. The Rolling Stones didn't give Ron Wood a piece of the merchandise for many years. If you're on the road and not selling out venues, the nightly concert merchandise sales can be a godsend. We as humans get funny when it comes to money, and it doesn't matter if they're your band mates or not!

Today, the concert merchandise business is pretty much corporate run and they want all the instant cash flow for themselves. In the Eighties there was nothing but independent companies providing this service and that's gone forever. Corporations have such a strong hold that a person like Guy wouldn't be able to steal a dime, let alone, get a chance to! The only way to describe the vibe of this business in the early Eighties was like a Wild West frontier. It had no rules, no boundaries and an every person for himself attitude. It really was an open range of opportunity. Again, today it's so structured, that it might not be as much fun as it was then to be a concert merchandiser. But, I'm sure the perks haven't changed!

In my book I talked about key words that helped to propel me through out my five and a half year odyssey. That Clash Tour is where they all flourished into reality. I know it sounds like BS or the choir preaching, but, self belief mixed with some key words really works. This tour was a major achievement in my professional life. A couple years earlier I wasn't seeing things the way I saw them now. I fully understood LOUD& CLEAR the power of those influential words and I'm thankful to them over and over.

Talk to you in two weeks! 

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The Police 1982 Tour

The 1982 Police, Ghost in the Machine Tour, was a dream come true, at least, for me. Twelve months earlier, I was making a living nailing up aluminum siding, and now here I was working on The Police Tour rolling across America at rock & roll speed. You can imagine the feeling of pure euphoria traveling with one of the hottest rock bands of 1982 and having all the great perks of touring amplified by the band's huge success. It was truly AMAZING!!!!

I'd like to share a few snippets of that tour, excluding when Sting gave me the finger and Larue and Eric had bad blood between them. Our boss, Guy, was in so tight with the band and management that when The Police were on stage he would sometimes watch their dressing room. With crystal clarity, I remember nights hanging with Guy in the dressing room, vibe sucking, and thinking is this real? I'm Twenty four, and getting paid to do this, my god, it's good to be alive!!!

Stingo and the boys always had top shelf items. They had fun things to do while waiting to go on stage, like, arcade games and a ping pong table. The dressing room had bottles of fine wine, platters of gourmet food and a four course dinner waiting for them after the gig. The Police could do no wrong and were enjoying themselves in every way possible!

Another visual I have from that tour was when we were counting large sums of money from the merchandise sales of the night's concerts. I would watch Guy walk out of a gig night after night with a t-shirt box full of cash and just take the money and run! Like I said in my book, Guy loved flying on the band's private plane and when he walked on board with a box full of cash it only added to his high flying times.

 This tour had a lot of learning episodes for me. One that stands out in my mind is the time I made the naive mistake of leaving an after show party before my lady friend. At the next concert, the band's bellboy read me the riot act because the chick had tried to get friendly with Andy the guitar player. When Andy found out how she had gotten into the after show party, that was all she wrote. Looking back, I must say the first couple times out on the road I was star struck and green. After getting my ass chewed out, I learned this was a business and one little misstep could derail your career permanently! That tour changed me and allowed me to grow up quickly and get ready to climb my way up the ranks. On a happier note, I remember when we all got our tour jackets and how everyone was so proud to be part of the experience. The amount of blow on that tour reached the point where Guy, as a goof, had a black t- shirt made for the band and entire crew that said GAKK ATTACK. Gakk was the nickname for coke. The shirt had a picture of a shark that looked identical to the shark in the movie Jaws. Blow consumption was off the charts and the drink of choice was single malt scotch.

One night, all popped up on a long overnight drive Larue reflected the same unreal thought on how his life changed, compared to his previous job of running an ice cream distributor. He told me a great road story from when he was on tour with Peter Frampton. It was the night the band played in Little Rock, Arkansas. Sweet Connie the queen of groupies, who, was immortalized in the song We're an American Band by Grand Funk Railroad came to the show and performed her act. Larue didn't need to go into detail; I'd heard all about Sweet Connie, though, I'd never met her. As we drove into dawns light the both of us wanted this lifestyle indefinitely and saw nothing but a bright future. As I've detailed in my book, it was hard to believe two years later we would become bitter enemies.

As far as the women on that tour, Sting appealed to babes from all walks of life and the girls hanging around the backstage door didn't look like the chicks on The Pretenders Tour. These young ladies were dressed in hot, sexy, trendy clothes of the eighties and wanted to party wildly! There's more in the book about this tour, what I've written about here were some additional things I thought worth mentioning. One last story…..while flying on the band's plane in rough weather Guy was concerned they would crash. He told me Sting assured him in a very upbeat voice that the plane had Rolls Royce engines and handled brilliantly in bad weather. Plus, the plane had such a large wingspan that if the engines were to die out it would be able to glide to the ground safely, that's how confident Sting was!

Next installment, on the road with The Clash!

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U2 1982 Tour

Upon finishing the Pretenders gig Eric and I boarded a jet to New Orleans to start touring with an unknown Irish rock band named U2, which gets its name from a US spy plane. We were amped about working together with Rick not in the mix. Neither one of us knew much about the band considering how new they were to the US music scene. Eric and I met U2 as we were all checking in at the same Holiday Inn. My first intro to Bono was when he jumped out of the shot gun seat of the nine passenger station wagon he and the band were driving for most of the tour. Out steps Bono with a bible in his hand, I'm thinking, this  dude with a mullet and bible is the lead singer? Instantly, Eric and Adam, the bass player, struck up a friendship. I remember one time Adam asking Eric how he scored so many women and his reply was "I just turn on the charm!" With Eric having so much freedom on that tour, and me being in charge with his watchful eye guiding me, he got laid every night. Eric was a bitch magnet and looking like Steve Stunning didn't hurt either! I have to tell you, I was amazed to see a rock star in awe of one of the road crew, the first and only time!

 So, as I was saying, Bono was not the Bono of today, he was a young buck who'd not to long ago joined the ranks of a another up in coming rock & roll outfit touring the USA. Watching him holding that bible I kept thinking, he's not going to get laid that way! While we were meeting the band, the road crew pulled up in another station wagon and after five minutes of hellos it was crystal clear they were as straight as the band. No card games on this tour or drinking wildly into the night or womanizing. They were the most sober bunch and were here to do one thing, which was, their job! Merchandise sales were horrible and a lot of shows were not sold out. We played a bunch of club dates and the shows were one right after another, this was my first taste of a grueling tour which keeps you in constant motion day after day. Sick as it sounds, for me it was the perfect environment for learning the ropes and becoming a proficient concert merchandiser. Some nights when U2 played college gigs we'd party with some campus girls which was always great fun! On the last part of the tour we opened for the J Giels Band and from day one they treated all of us like less than zero. The merchandisers made both Eric and I feel invisible. I believe the band and road crew picked up the same vibe from the Giels band and crew. As I mentioned, in my book, U2 kicked the living shit out of the J Giels Band musically every single night and I loved how hard and from the heart U2 played. But, all the audiences were interested in was the J Giels Band. People didn't know what to think of U2, they weren't booed or anything but, people didn't really respond.

Again, U2 was the most sober straight rock outfit I ever worked for and looking back, the greatest part of that tour was watching Bono grow in leaps and bounds under the guidance of the band's manager Paul McGuiness. Instantly, just looking at McGuiness you could see the band's future was bright, the dude knew his shit! On the other hand, looking at the band, no one could have predicted how huge they would become. They didn't reek of super star, and all I saw were four young struggling Irish lads hoping to make a dent in the US rock scene. A couple weeks into the tour Bono got the look in his eye, which was STRAIGHT TO THE TOP!!! He started looking and feeling real comfy on stage and skillfully learned his trade of being a brilliant front man. Other than that, the tour was low budget compared to traveling on the Pretenders Tour. When we got word that our next gig was with the band The Police and we were going to be playing nothing but arenas I couldn't wait to bolt. Don't get me wrong, I loved U2, but the fun factor was nowhere to be found and in my eyes touring's all about having fun while doing your job! I was looking forward to hooking up with Larue who was already working The Police gig and back to hard partying! So, after a couple of months on the road with U2 we both said our goodbyes to all and Eric and I drove the van to Dallas, Texas to join The Police tour. A week or so earlier, I'd been talking to Larue on the phone and he gave me the skinny about the engagement and said "O'clock you're going to have the time of your life, see you when you arrive! Dear lord, Larue was so right!

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Next installment on the road with The Police.

 I'm thrilled & proud to announce that the The Golden Notebook Bookstore| 29 Tinker Street | Woodstock, NY 12498 | 845-679-8000 is now selling the paperback version of my book ROCK MY WORLD

Life After The Road

  Once off the road, I pondered for six months about what to do as far as making a living. Then, found my direction and used all the skill sets I had learned during the past five and half years. All the words I talked about in my book like manifestation, faith, affirmation, perseverance, karma and self belief were the nuts and bolts to building a prosperous business. Understanding these words in detail and incorporating them into my everyday life was critical to my success and are the very fabric of who I am. Once you learn these word aren't just words, but are building blocks to one's personal growth you can do whatever you put your mind to doing.

I have to tell you, out of all  the people I'd traveled and worked with while on the road I was the least likely to attain the goal of being the best at my profession. There were guys smarter and more suited for the job of concert merchandising than I was. They had accounting backgrounds as well as great people skills. In the beginning, being the only merchandiser from New Jersey working for a company that was based in LA and not being one of the bosses golden boy's left me behind the eight ball. But, out of all those people I was the only one to make it to the top and was not a kiss ass or suck up while doing so. Those simple words I just mentioned strung together and wrapped around whatever the goal I was trying to attain, propelled and thrust me past all my competition. I was driven to be the best at what I was doing and wouldn't veer to the left or right of attaining my goal. So, when I came off the road and started a business with my father, someone I trusted and loved dearly, I damn well knew we'd become the biggest little business on the block and made that my intention from jump street. In the twenty years of owning and running that business, we made nothing but money and were royally rewarded by selling our company to a competitor at a hefty price. Selling the business afforded me the opportunity to write my book and enjoy not working for a spell. All of my success stems from those words. Remember they're not just words, they're a way of life and if you focus and harness the power of those words you'll succeed beyond your wildest dreams! You will be tested by karma and self doubt, but hey, nothing comes easy, at least in the world I live in! As I mentioned in my book the banner that waved over my head said SEX, DRUGS and ROCK & ROLL and damn if I didn't get my share of all of the above for that five and a half year odyssey. During my twenty years of running my retail business the banner that waved above my head was a whole lot different, but the gearing remained the same and as I just said, brought about unreal success.

I was a terrible student in school and come from a middle class back round. Believe me when I tell you I owe all my good fortune to those words and self belief. Self belief is all it's cracked up to be, because if you don't believe in yourself no one else will either! You might find yourself having to erase and brush off old stigmas or some other negative situation, hey, that's okay! That's what builds character, just because some jerk off said you can't doesn't mean you can't. Screw that, fight for your beliefs and find it within yourself to rise above self doubt. In the early part of my life self doubt had me in a stranglehold and one day while my friend Eric was mentoring me on becoming a proficient concert merchandiser I told myself if he can do it so can I. From that day I put my insecurities to rest and marched forward persevering until I reached my first set of goals. Once you get a taste of sweet success that's on your own terms, you're hooked and on the road to utopia. Life's short, enjoy the journey be the magnet not the piece of steel that's pulled or dragged along the path of life.

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The Pretenders 1981Tour

The 1981 Pretenders gig was my first real full length tour and I'd like to share a day on the road with all you blogger's. A little back story, the pace of that 3 month journey as I mentioned in my book was easy compared to tours where it's non stop show after show. The Pretenders would do 3 performances in a row then take a day or two off for travel.

So, we'd get to the concert hall in the early afternoon, find the merchandise location and depending on if the building was a union hall (they sell the merchandise) or not, we'd start bringing that night's products into the venue. If we were selling, we'd wait until later in the day, then head backstage to hang out with the crew and get a bite to eat from the caterers. After that, it was time for a card game on the crew bus. This wasn't your normal card game! The game consisted of ten people chipping in ten dollars each to buy a gram of blow. It was chopped into ten nice size lines using a playing card, thus a card game. This activity was a daily ritual and an inexpensive way of doing blow with limited funds. Again, as I stated in my book, the Pretenders tour was all about hard partying day in and day out and I was only making $250.00 a week plus perdiem. After getting wired up and smoking some weed Eric, Rick and I would hang out around our van doing inventory or getting stuff ready for that evening's show. Like clock work, groups of girls would come up to the van and ask if we were with the band. They would say they would do anything to get back stage! At first I couldn't believe what was going on in city after city. But, the next thing I knew, following Rick's lead, I too started bartering with women. Early on, when Rick was drunk out of his mind, in his thick Texas accent, he said "Juan, you never gonna get yourself a chance like this to get you some pussy!" The man was indeed correct and I broke out of my shell and spread my wings all across the USA and then some! Pretender's chicks were dressed in new wave punk rock attire at every show we played and I soon caught myself manifesting into a real road dog that was always hungry and on the hunt! You'd ask some of these girls what they did in the 9 to 5 world and one would tell you she  was a legal secretary, another worked for a doctor, another for a lawyer and you'd think no way looking at the way she was dressed. New wave and the punk rock scene of the Eighties allowed girls to dress up in weird outfits of self expression that you don't see today. Anyhow, after bartering I loved watching the band during sound check. The boys would be jamming then Chrissie would come out and they'd do a couple numbers that they were trying to tighten up for that night's performance. But, the best part was when Jimmy would solo, playing from his heart with Martin and Pete creating a driving rhythm to his amazing guitar work. You had to be there to see and hear it! Next thing, we'd eat dinner if we weren't too wired up and get ready to sell some merchandise. After the show, back to the Holiday Inn and nonstop partying in the hotel's lounge that was full of chicks and dudes offering you all kinds of drugs to feel like they were a part of this crazy carnival of sorts. After closing out the bar a few of us would wander into a hotel room and party till dawn or score with some girl who was in the mood. This went on for three months straight and that's a typical night on the Pretenders tour! I was twenty three and having the time of my life living out my rock and roll dream, only in real time!!!!!

I'd like to extend to all you bloggers an open forum where you can ask any questions you might have about the book or provide what thoughts you have about life on the road. I would be glad to answer your questions and let the blog become a platform for all of us to communicate. So, if anybody has a question fire away and I'll answer in two weeks. If not, look for me in two weeks with another installment. 

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Writing Rock My World

First and foremost enjoy Memorial Day, there's no other country like the USA and the people who have fought and died for our freedom deserve to be honored. GOD BLESS AMERICA!!!!!!

After I finished my short story I was ready to take on writing my memoir. I told myself this is my new job and I'd write 1000 words a day and nothing less. Three months later I finished the first part of the book which was the rock and roll story. The next three months I wrote my personal climb of attainment to be the most proficient concert merchandiser and about reaching my goal of going around the world with some rock & roll outfit while getting paid to do it. Then it took another three months to blend the two stories into one book. Not being a writer I must say, this was a real challenge and having no editor to take my words and amp them up as I said, left me with a mountain to climb. But, I wanted to tell my story with the belief that my book would inspire readers to say, if he can do it so can I.

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I'd never told anyone my story in full, when it came up that I'd traveled with some of the greatest rock bands of the eighties I'd play it down and intentionally change the subject. I'm not a bragger and I thought people would take my words as if I was in fact bragging. Maybe it was a good thing I kept my journey to myself, because when I went about writing it, the story streamed out of my memory in such detail that it became a lot of fun reliving my early twenties and my rock & roll journey. I hadn't thought about that part of my life due to the fact that I like living in the present and always look forward to the future.

So, I finished writing my book and sent it to over one hundred book agents. I thought that with all the bands I'd traveled with, book agents would think that the book had a built in audience of loyal rock fans who would buy the book. Not the case, every agent shot me down for one reason or another. Some of them said negative things about the drug parts of the book and others said nobody wants to know the story of some unknown who traveled with rock and roll bands of the eighties. Others felt I shouldn't have mixed two books into one because my book on inspiring people was also promoting sex drugs and rock & roll. Agents felt it was a tough sell and passed me my by over and over. My confidence was shaken to its core and all the rejection took some getting used to. Finally after three months of nothing but pure rejection and not having any other book agents to reach out to I put the book in a closet and said it wasn't meant to be. But, for those who don't know me, I LOVE to persevere, it's who I am. A year later I was having lunch with a very close friend who had read my book and asked what ever became of it. I gave him the cliff note version. He said he had really enjoyed the book and felt it should be read by others. I'd mentioned that I couldn't let the book just die and kept thinking of a way to get it out to the masses and let the general public decide if the book had legs or not. Three weeks later my friend called and asked if I had xyz amount of cash to spend. I said yes considering it wasn't a large sum of money he was talking about. He told me to send him my book file and in a week he would tell me what he was up to. A week went by and he called and told me to go to Amazon.com/ Kindle books and punch in the name of my book, Rock My World. I followed his instructions and there was my book, I must tell you I cried pure tears of joy. I called him and asked why he had taken it upon himself to perform such a beautiful gesture. He said you persevered writing it and dealing with agents. I knew this book wasn't about making money to you, it was about inspiring people to go after their dreams and not give up and now your book is a reality. Again I thanked him from the bottom of my heart and said he'd made my dream come true. He said you’re my good friend and I'm glad I could help you attain your goal of getting your book out there.

About a year has gone by since the book has been on Kindle and now it's also on Barnes & Noble's Nook. People all over America, the UK and Germany are buying it. I knew my gut feeling was right and those book agents were WRONG! I hadn't looked at the book in over two years, so I re-read it. Again, not having an editor to clean the book up was a drag. I found some typos and added a few things that I feel have improved upon it. People are paying to read my story, and the least I can do is give readers a book that flows smoothly and has no distractions. Next week it will be resubmitted to Amazon and Barnes & Noble. I appreciate all the readers who looked beyond some of my typos and other minor issues, but I feel I have really improved upon it.

Happy Memorial Day! Talk to you in two weeks.

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 I'm thrilled & proud to announce that the The Golden Notebook Bookstore| 29 Tinker Street | Woodstock, NY 12498 | 845-679-8000 is now selling the paperback version of my book ROCK MY WORLD

Before Rock My World

I hope the last two weeks have been good to you all!

Writing my memoir and not being a writer was one hell of a mountain to climb. I'd just sold my business and had time on my hands, so I decided to take on a project. Rather than jumping right into my memoir, I thought I would try to write a short story that was true and had taken place in my childhood. The first thing that came to mind was something that happened when I was a little boy growing up in Newark, New Jersey. It occurred about a year before my family moved to Livingston, New Jersey where they still live today. A quick note, a close friend of mine who writes for a living gave me one piece of advice on a great writing technique, which was, write the way you speak. I started writing and after a few minutes I found a groove and kept typing till the next thing I knew I was finished telling my little story. This gave me the incentive to say to myself now repeat this formula, only on a grand scale and that was how I began writing Rock My World. Now, I'd like to share the first piece I ever wrote, called the Power of Ice Cream, I hope you enjoy it!

                                       

                                     THE POWER OF ICE CREAM

  Nineteen sixty four, Ivy Hill Park, good old Newark, New Jersey!

 As I'm walking towards the park, I'm thinking what a perfect summer day to go play. The sun is out. Sky's bright blue and filled with giant white puffy clouds. A warm summer breeze is rustling through the green leaves of the tall oak trees that line the sidewalk. It's a perfect day to be outside and have fun!

 I enter the park through its tall wrought iron, arched gates and ponder; maybe I'll go by the sprinkler pool and see who's there. Then, I'll go play over by the big wooden fort. Mom gave me twenty five cents for ice cream, man I can't wait to hear the sound of the ice cream truck ringing its bells!

Out of the corner of my eye, I see a crowd of kids gathering around the fort, which, I immediately decide to head towards. I approach, inching closer and closer through the tight knit crowd to the center of all the interest. In the center circle stood one young enterprising lad offering hand craved tattoos for a fee. His tool of choice for administering the tattoo was a brand new Shell gasoline giveaway, an eight inch long white plastic pearl handled steak knife. Its stainless steel serrated blade gleamed in the rays of the sun.

This knife wielding sinister faced kid with his summer crew cut was a sight to behold!

For a quarter, he was offering a custom tattoo with your initials, or a really big star, cut anywhere you wanted. He was working the crowd like a barker at a carnival.

 Man this kid was calling all of us younger kids little baby's for not stepping forward to get sliced. The twelve year old had two buddies with him, both bragging and showing off their new body art. They were badgering the crowd repeating, "It's not going to hurt and the tattoo will look really cool!"

Then to my amazement, one really gullible 8 year old hands over two dimes and a nickel to the twelve year old for a tattoo. Instantly, his two friends grab the kid and hold his arm. The twelve year olds face grew flush with excitement as he went to work on the recipients arm.

From my point of view, the inner circle looked like demons at work.

 First cut, no real blood, just a trickle and the 8 year old kept his cool. Next slice, not so lucky, it got gory. But, that didn't stop the twelve year old from finishing the first initial.

Now this kid whose arm was being held by the two really nasty looking cross eyed Chinese brothers starts to panic and begins to flail about. The goofier of the two brothers snidely says, "Stand still, you're not going anywhere!" These two slant eyed brothers were howling in some sick demon like trance during the entire ordeal. Meanwhile, the knife wielding twelve year old finished cutting initials in this terrified 8 year old kid as the entire crowd looked on in wide eyed silence.

The sudden sound of jingling bells in the distance broke the spell of evil that hummed around the fort. The crying 8 year old with his arm still being held by one of the brothers, finally dared to look down at his shiny crimson tattoo that bore the letters RT. Believe it or not, despite the one deep slice, steak knife boy did a fine carving job! The whole time the twelve year old was performing his skills, he hadn't spoken a word. He now asked the other crossed eyed brother to get him an ice cream from the arriving Good Humor truck. The rest of the crowd started disappearing from the fort area and were darting towards the sound of the bells. What kid doesn't love ice cream, coming from the Good Humor truck?

In a devilish voice, with a wicked grin on his face, the twelve year old says to the still sobbing 8 year old who had wrapped his white tee shirt around his forearm, "Thanks for the twenty five cents; I really wanted ice cream in the worst way!"

Next entry in my blog will strictly be on Rock My World, talk with you in two weeks time!

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 I'm thrilled & proud to announce that the The Golden Notebook Bookstore| 29 Tinker Street | Woodstock, NY 12498 | 845-679-8000 is now selling the paperback version of my book ROCK MY WORLD